Bada ba ba, wait what?

When was the last time you played Monopoly? Yeah, that's what I thought.

If you want to start making some ROI again, go open your closet, reach high up for that dusty top shelf and shimmy the Monopoly box from in between Operation (which you stopped playing after it got too easy [only because the battery died]) and Mouse Trap (which you never played because the dumb contraption never worked).

McDonald's Canada ran a promotion last October for their age-old Monopoly game where customers in BC and Alberta could bring in their worthless, faded Monopoly money and trade it in for an order of large fries. Though the bills weren't worth their face value, customers benefited regardless.

People always give Mickey D's a hard time because they think the company isn't concerned about people's health and well-being. Also, there is probably a super-sized amount of people that think MacDougall's advertising towards children is slimy, deceptive and wrong. But I don't think you should connect company morals and values with an agency's.

Cossette has been delivering some great creative for Ronnie's Playhouse over the years and, believe it or not, the creative has been successful because it's been, well, creative. There hasn't been any top secret brainwash strategies put forth, or some youth-oriented marketing campaign where they said eating their food gets you better grades and makes your pimples go away.

People are going to McDonald's because tactics like iPhone apps, installations, and experiential marketing make it fun for them and give them something interesting to go in for, not just for the gross drippy "food".

And with that, here's this:


(Must eat McDonald's. Must eat McDonald's.)