There's a "RomCom" coming out on the 29th called When In Rome. It features the oh-so-hunky Josh Duhamel and the tantalizing Kristen Bell. I am definitely not going to see it. But, something that caught my eye at the end of the commercial was the website provided. It wasn't www.WhenInRome.com nor www.WhenInRomeTheMovie.org, the promotional website for the movie was www.facebook.com/WhenInRome.
Instead of spending money on their own domain name, they can now create a fan page on Facebook absolutely free and market their new movie. It makes it easier for people to visit the site because all it takes is one click on those links that appear on the side of your Facebook page. Actually, now that I think of it, you probably do have to pay to post those small advertisements but the cost is probably a lot cheaper than creating and designing an entire website. Also, it makes it easier for people to share the website. All you have to do is invite your friends to become fans and when you do, this update appears on all your friends' live feeds and that in itself is advertising the movie. Genius.
On the Facebook fan site, they post special promotional videos, real-time updates, behind-the-scenes pictures and there is also a discussion board for fans to debate how hot Josh Duhamel's six-pack is. On top of that, they also have a Twitter account where they countdown the days till the movie comes out as well as ask people that are following, questions like, "What is your favorite song off the soundtrack?"
With the advent of social media and Web 2.0, companies in every industry have such a greater power of reach and ease of accessibility to the mass population. Used correctly, it can be as effective (and even more effective) as traditional styles of promotion as well as easier on the budget.
But again, I am not going to see the movie.
Well, I might.
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