My Corona

This scene looks familiar doesn't it? Of course, it's the white sandy beaches of Corona ads! But, these eternal vacationers who lounge on the pristine beaches of wherever might be packing up and moving back to the real world.

The beer's sales have been declining for the past couple years and they think it's about time to rethink their strategy. When you hear Corona, you see the scene above. "A vacation in a bottle" is where Corona has been positioning themselves for the past 16 years, says Jeremy Mullman of Ad Age in an article he wrote this week.

It's true, you don't group Corona with all the other beer ads with young college-ish guys high-fiving and trying to hook up with the way-too-good-looking hotties at the bar. Most of the time you see those in between the game on sports channels or Spike TV. But you know what? That's where most of the beer drinkers are. Sitting with their college-ish buddies watching TV, hoping they could get with way-too-good-looking hotties. Even if Bud's or Coors' commercials are unrealistic, it still gives them a bit o' hope. And that's enough.

Corona is going to try and make their advertising a little more relevant. It's going to try an incorporate a little more humour, maybe some women, and maybe even get off the beach.





Another ad shows couples enjoying Corona on the beach as well as other places.

I think there's nothing wrong in a little change, especially if what you're doing right now isn't working for you. It's good that the higher-ups took time to stop splashing each other in the water and re-evaluate. There's a party happening a little further down the beach and if they pack up and move a little closer, they'll still be able to keep their little piece of paradise but they'll also be able to check out the girls playing beach volleyball.