I really don't like Evian's new commercial.
I think it first aired during this year's Superbowl and I didn't like it then either. It's the perfect example when the real message you're trying to get across gets lost. It's definitely fun and their slogan is 'Live Young'. (Wasn't that Pepsi's before?)
Their opening line is 'How does drinking Evian make you feel?'. Personally, I don't want to feel like the Oogachaka baby. I'll even go as far as saying these babies are frightening, especially when they leap up onto the fence. They can skate and also climb things? It's like my worst nightmare.
I think when older people want to feel young, they want to feel like they're able to sky dive, surf, or run a marathon. Not revert back to an infant, a creepy one with that.
I would try to make people feel like they can do anything they want to in the world, regardless of age, and when you're panting and sweating after having done whatever you did, Evian would be there to quench the 'thirst of victory' if you will.
Anyways, here it is. Judge for yourself. What do you think?
MC
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Holy shiiiiit Tyler and I are so creeped out over this commercial. I mean, what the fuck do babies have to do with bottled water? Also, there's a video of the actual break dancers with the babies heads, it's even scarier.
ReplyDeleteBut hey, it's effective. I stop to watch whenever it's on. Just to gawk and be all wtfff.
Terrifying. I know!
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