Kings also freak me out...

Burger King just released this commercial:



Pretty funny, and plainly showing that they've created a cheaper alternative to McD's breakfast sandwich. In fact, they're saying it's the exact same thing.

I don't think McDonald's has to worry about losing their morning business because of this commercial. I mean, people aren't going to go out of their way to work in the morning just to save however much the difference is. Though, now that I think of it, all those fast food are usually cluttered together. Still, if you have a routine, you probably won't change it. That's my opinion though.

The breakfast wars between fast food restaurants has been raging for sometime now and this doesn't really change anything. I think this is kind of positive for McD's as well. Not only are they basically mentioned in the ad, but one could interpret it as "it's so good, BK had to steal the recipe". This would reinforce existing morning McD customers to go there even more and perhaps get others to go. Of course, BK wants them to do the switch.

I always find direct "attacks" on other companies kind of lame. Instead of solely positioning YOURSELF in the public's mind, you're reminding them of the competition as well.

Now, the King. The BK King is terrifying. He belongs in this scene of Eyes Wide Shut. The single non-changing facial expression is terrifying. Also, remember my last post? How I thought babies climbing fences was scary? Well, King's that can climb fences in a bound is doubley scary. The one good thing about this commercial is that it gives the King another layer. Kind of a bad boy, secret agent one that works.

I'd interested in seeing if there's any sales are affected by this ad though!