My mother made me realize...

that there are truly, truly different audiences for different ads.

I sat down while she was watching TV this afternoon and she was leisurely flipping through the channels. Of course, every channel she went past, commercials were playing. Out of the 15 or so images that flashed onscreen, none of them had an actual program playing. Typical.

Anyways, she flew past a quirky Stride gum ad, an AXE ad, an eHarmony ad, and a couple beer spots. Without a pause, she applied pressure to the 'channel up' button.

But, my friends, she did stop on some commercials. She stopped on this A&W commercial, to comment on how the carelessness of the employee aggravated her and that she wished for me to never become like that. She also stopped on this Delissio's Pizza ad to say how she would react if my sister brought home a guy like that (God forbid).

One that really got her attention was one about osteoporosis and calcium intake. Exciting stuff eh?

I can't, for the life of me, remember what the product was called. All I remember was that the product is a calcium supplement drink and it showed how much broccoli or milk you'd have to eat/drink to get as much calcium that there is in one of their fine products. Then there's a shot of all the women sitting in a room having fun and looking healthy.

I think the fact that I can't even remember what it was and how I didn't really care about it is a clear example of how ads are target driven. My mom was engulfed by the concept, since she can relate to it and all, I guess.

After it finished, she moved onto the next channel before settling into a rerun of Friends.

I think we all know what I'm getting at here. The moral of this story is that all women should start thinking early about osteoporosis and need to get the recommended amount of calcium for strong and healthy bones!

Click HERE for the Osteoporosis Canada site!