They'll Fight Back

The Canadian Cancer Society has broken free of the conventional stereotypes that most people associate with charitable organizations.

Two peers of mine, Lauren Feilberg and Lindsey Enns, will be doing a promotional video for this organization next year, and showed me this video:



Now I'll give you all a second to go blow your noses and wipe your eyes. As they fight back against cancer, these survivors and people affected by cancer leave us fighting back tears. The first time I actually saw the video, I didn't actually see it. Two people were watching it behind me with the volume on. I immediately knew this was effective because I didn't need to see the visuals to be affected.

When you usually think of organizations that support a cause, you usually think something along the lines of, "Oh, that's so good they're doing that," and, "Sure, I'll donate to them...maybe later though." You know that they need support but your only justification for it is that it's because they're a charity and charities need money. People who aren't personally affected by it never are able to put a face to the cause, and I think this is why they don't contribute. They don't have a "what's in it for me" aspect to it.

This one video gives you 8 faces to put the cause to. And you don't want to support these faces because you feel sorry for them, you want to support them because you want to stand behind them while they fight. We see these incredibly strong people and support them because we want to be like them.

The story behind this is that they put these people in a room, not knowing what was going on. They then told them to say what they would say if cancer was in the room. The result: pure raw emotion.

This is a great new campaign that makes us feel all the emotions that some of us might not go through in a mere two-and-a-half minutes.

So dry you eyes and help fight back! http://www.fightback.ca/

PS: Eyes will become wet again after visiting site and watching more videos.