A single nod of the head.

A "significant other" and I went to the "Starbs" at Polo Park Shopping Centre to quench our collective thirsts with a refreshing, revitalizing, and red, Tazo® Shaken Iced Passion Tea Lemonade.

I think I need one after that first sentence.

As we were waiting for our kind barista to bring our summery beverages to a full blush and bloom, this caught our eyes:

58 per cent? Pft. You should see my high school transcript. Boing, zing, fawoosh!

Other than the single extraneous apostrophe that found itself between an 'A' and 'S', we both agreed that we really liked what we saw. This simple company procedure makes every chump that spends 4+ bucks on a cup of joe, feel like the company really cares about them. I would say that it's almost beneficial to them that the percentage is so low because this gives them an oppourtunity to show how transparent they are with their customers.

If we would have seen this sign with a 97 per cent instead of a 58, I'm sure we'd have glanced over it and thought nothing of it. In any service industry, good service is expected, so it's not a surprise when people are satisfied. It's when someone says, "Hey, you guys said we suck. Sorry." that it gets your attention.

As far as Starbucks chalk board messages go, I've seen better. This one here sets a bar. A bar that one could say is, 'out of this world'? A bar...abar...

Ackbarista?