I know. Amazing.
Now, I've tried to do some research on this commercial, whether it actually aired or not (I don't recall ever seeing it), and didn't find much. Here's the run down of what I did find:
1) Made by an independent film studio, Turnpike Films, in 2003.
2) Directed by Justin Reardon, whom apparently worked at DDB and also worked on the "Whassup" campaign.
3) Was not produced for Kellogg's, but merely produced to put in their demo reel.
4) Four other, equally as funny and well-produced, spots were produced for their demo reel. Again, not for the actual companies themselves.
5) The spots got really popular on the net, but then Turnpike Films just disappeared.
Why they disappeared? I do not know. The humour used in this, I feel, would bust guts today. It has the off-the-wall humour that a lot of spots try to unsuccessfully incorporate right now. After watching it, I got the message that if I eat Nutri-Grain bars, I will feel great. Really great. The spot stuck with me because I remembered what product it was for, and I remembered the benefit it offered me. The whole package. I wasn't left telling my friends about a commercial and trying to remember whether it was for a energy drink or cereal.
I know I always say this, but a lot of ads today aren't doing their job. Their messages get lost in the creative and no one on either side really gets anything in the end.
Take this for example:
Sure, it's definitely off-the-wall, to-the-max, but what does it mean? I understand there's a new flavour, but how does that make my life better? The only thing that I'm getting from it is nightmares. Terrible, terrible nightmares. After an awkward laugh, which only comes out of confusion, the commercial passes.
Okay, maybe I'm being stuck up. I agree that if watch the commercials objectively, they're both funny. So that's all that matters in the end. I just think that one works better than the other.
What do you think?
PS. If you're interested in their other "fake" spots, check them out here:
the only reason i really remember that starburst commercial was because it was freakin weird. weird to the max. but i get what you mean with the messege being lost in the creativity. Sometimes the most simplest idea sticks
ReplyDeletePaolina
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calurvillade.blogspot.com
It's all about grabbing people's attention before they hit the the button on the remote. Thanks for the comment!
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Cheapthrillsss and Pullteeth!
Check 'em out!