Dirty Balls aren't funny...

Hmmm. Didn't I see something like this before...



Yeah, I thought so.

Cheap laughs and even cheaper jokes. Though this ad may not be the most clever, or had the most thought put into it, it still managed to get an award at this year's Cannes Lions International Advertising Festival. I can see why though, it's a simple idea that would be understood by the mass public. Everyone understands dirty humour and, like it or not, will giggle at it. During the viewing, a majority of the audience laughed. Solid, audible, undeniable proof that this ad works. Good job, AXE.

I wonder though, if this ad had run years and years ago, when the Alec Baldwin skit was still at its popularity, would the AXE spot be praised or dismissed for its unoriginality?

I had the pleasure of watching it at the Winnipeg Art Gallery this evening and it will be running from Dec. 1st to 10th. Check it out, there were some great spots this year! I will be blogging about one of my favorite picks from this year's batch later on this week.

See ya 'round.